The First Steps

The beginning was shaped by passion, creativity, and a great deal of personal dedication.

The very first rowing suits were not produced in a large manufacturing facility, but on Horst Borchert's mother's sewing machine. With exceptional craftsmanship, the first garments were created, already reflecting the values that continue to define New Wave Sportswear today: uncompromising quality, functionality, and attention to detail.

What started as a small family venture gradually evolved into a specialist manufacturer dedicated exclusively to rowing apparel.

From a Berlin Family Business to a Partner of Elite Rowing

By the late 1980s, the quality of our products had become well known throughout the rowing community. In 1989, the German National Rowing Team began wearing New Wave Sportswear, marking an important milestone in our company's history. It confirmed that our commitment to specialization and uncompromising quality was the right path.

Just a few years later, another significant partnership followed. Since 1991, we have worked closely with World Rowing, the international governing body for the sport. In addition to developing and producing selected apparel, we continue to design and manufacture the official merchandise collections for the European and World Rowing Championships, which we present directly to athletes and visitors at our event stands during the competitions.

The demands of international elite rowing are exceptionally high. Fabrics, fit, and workmanship must perform reliably under the toughest conditions. The experience gained through these partnerships continuously drives the development of our entire collection, benefiting every one of our customers.

Specialists in Rowing Apparel

While many sportswear brands offer products for a wide range of sports, we have deliberately focused on one discipline: rowing.

This specialization allows us to develop apparel that is precisely tailored to the unique movements, physical demands, and weather conditions experienced on the water.

All of our fabrics are sourced exclusively from Germany, Italy, and Spain. Each material is carefully selected to meet the highest standards of breathability, elasticity, wind protection, durability, and comfort.

Custom Teamwear Built for the Future

Today, hundreds of rowing clubs around the world rely on our expertise.

Working closely with each club, we create custom collections ranging from racing suits and training apparel to jackets, gilets, and a complete range of teamwear. Every design reflects the unique identity of the club and is created to remain consistent for years to come.

All club designs are permanently archived, making it easy to reorder identical garments even many years later. New members receive exactly the same apparel as existing team members, ensuring a consistent and professional appearance over the long term.

Another advantage of working with New Wave Sportswear is that we do not require minimum order quantities. Whether you need a single replacement garment, a repeat order, or a complete club outfit, every order is produced with the same care, precision, and attention to quality.