Company Philosophy


New Wave has been developing and producing its functional clothing in Germany  since 1992. Our production facility in Berlin provides us with an excellent base, from where we supply our clothing worldwide. We only use materials from the European area to ensure compliance with fair social standards.


The needs of the individual and the sport are constantly changing.  We develop our clothing in close cooperation with the athletes, because for us, the athlete is the main focus. We understand exactly what the athlete is doing during training and we want to support him in the best way possible. Fabric selection is a key element. All new materials are subject to strict selection procedures as this is the only way we can ensure high quality, which in turn benefits the athlete.